The Golden Paws Auction and Gala, 2019-2020
GMHS’s theme for their annual auction was “The Golden Paws”. Aside from that title, I was given full reign to design for the event however I saw fit. I knew I wanted to create something classy, evocative of Old Hollywood, and Art Deco. The trick was to keep it Hollywood focused, and not veer too far into “Gatsby”. To do that, I chose to make a stylized marquee the focal point, the top of which features a “golden paw”.
I was responsible for designing all graphic assets including invitations, posters and signs, a program book, social media ads, auction item signs, and decor.
For the most part, the design remained cohesive, however I was asked to create raffle posters and table cards in a lighter color scheme so that people wouldn’t have trouble reading them in the dim event lighting. For these, I kept to an Art Deco look with a fan pattern I created. The colors, while lighter, still appropriate for the era.
