The Dogs Day Out campaign was an initiative to increase public awareness of shelter dogs, and increase adoptions and volunteer numbers. I designed cards that volunteers could carry and give to anyone interested in the dogs during daily walks in the community.

The campaign materials consisted of a logo, business card, kennel sign, and a graphic for t-shirts sold in the shop to raise money for the program. For the logo, I opted for a seal look with a simple dog profile and a yellow circle behind him to evoke the sun. I wanted to convey that the dogs are outside and enjoying themselves. I opted for simple visuals and a playful text for the cards.