Wosnia
A welcoming world inspired by vintage travel postcards
Final title slate introducing Wosnia through a vintage postcard-inspired identity that transformed the show into a fictional destination
OVERVIEW
Wosnia was a Twitch-exclusive political commentary show hosted by Wosny Lambre for TYT Network. Unlike the network's traditional news programming, the show embraced a more relaxed, community-focused format inspired by Twitch culture.
The concept imagined "Wosnia" as a fictional destination where conversations about politics, sports, and culture could feel more hopeful and approachable. I was responsible for creating the show's visual identity, including the title slate, chyron, and on-screen bug.
Role: Visual identity and broadcast design
Tools: Adobe Photoshop, Adobe Illustrator
Year: 2021
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THE CHALLENGE
The visual identity needed to communicate that Wosnia was more than a show—it was a place. The title graphic also had to reflect Wosny's personality by incorporating his interests in politics, New York City, Los Angeles, basketball, and streaming while remaining readable on a live broadcast.
Rather than designing a traditional broadcast package, I looked for a visual language that immediately suggested travel and nostalgia.
THE SOLUTION
I based the identity on classic "Greetings From..." postcards, using bold dimensional typography filled with imagery representing Wosny's interests. Tropical colors, island imagery, and postcard-inspired typography reinforced the idea of Wosnia as an inviting destination rather than simply another political program.
The finished package included a title slate, broadcast chyron, on-screen bug, promotional social graphics, and website assets, creating a cohesive visual identity across every viewer interaction.
REFLECTION
This project challenged me to adapt a familiar graphic design style into a modern streaming brand. I'm especially proud that the final design successfully captured the nostalgic feel of vintage postcards while giving the show a distinctive identity that both Wosny Lambre and TYT's Twitch team immediately embraced.
If I were revisiting the project today, I would replace the stock island artwork with custom vector illustrations, but I'm still proud of how effectively the design communicated the show's unique concept within a short production timeline.
Early explorations recreated classic “Greetings From…” postcards before expanding into the full show identity.
THE CHALLENGE
Create a broadcast identity that made Wosnia feel like a destination while reflecting the host’s personality.
The identity extended across broadcast graphics, creating a consistent visual language for the live Twitch show.
THE SOLUTION
Vintage travel postcards became the foundation for a nostalgic, welcoming identity built around Wosny’s interests.
The identity extended to social media and TYT’s website, creating a consistent experience beyond the live show.
REFLECTION
The project showed how a familiar visual style could be reimagined into a distinctive identity for a modern streaming show.