TYT Twitch Pitch
A vibrant campaign identity built for the streaming world
The primary campaign graphic used across TYT’s website and social media.
OVERVIEW
To expand TYT's presence on Twitch and reach younger audiences, the network launched TYT Twitch Pitch, a contest inviting viewers to submit their ideas for a new political commentary show. Working with TYT's Head of Twitch Programming, I developed the campaign's visual identity—a promotional graphic that was adapted for social media, web banners, and other digital marketing materials to encourage submissions.
Role: Campaign design, photo compositing, and digital marketing assets
Tools: Adobe Photoshop
Year: 2021
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THE CHALLENGE
The goal was to create artwork that immediately communicated streaming, creativity, and opportunity while appealing to Twitch's predominantly younger audience.
Rather than relying on illustration, I built the scene entirely through photo compositing. Using individual stock images of monitors, a gaming chair, speakers, a webcam, desk accessories, and other equipment, I assembled them into what appears to be a single cohesive streaming setup. To reinforce the platform, I incorporated the TYT and Twitch logos into the monitor displays and leaned into Twitch's recognizable purple color palette with glowing RGB-style lighting and neon-inspired typography.
Because the campaign served as the public face of the contest, I worked closely with the Head of Twitch Programming and the marketing team, refining the typography and overall look through multiple rounds of feedback.
THE SOLUTION
The final design transformed a collection of unrelated stock assets into an immersive streaming environment that felt authentic to Twitch culture. A dramatic purple lighting treatment, glowing neon typography, and carefully blended photographic elements created a cohesive image that encouraged viewers to imagine themselves behind the desk as TYT's next host.
The artwork was adapted into multiple formats for social media and TYT's website, creating a consistent visual identity throughout the campaign. After the contest concluded, I repurposed the design by replacing the monitor logos with photos of the two winning creators, extending the campaign while maintaining visual continuity.
REFLECTION
This project introduced me to photo compositing on a larger scale and taught me how careful lighting, color grading, and shadow work can transform separate images into a believable scene. While I would refine the compositing and push the lighting effects further today, I'm proud that the final piece successfully communicated the excitement of live streaming and supported a campaign that ultimately selected two new creators for TYT's Twitch platform.
THE CHALLENGE
Create an aspirational campaign that felt authentic to Twitch culture and invited viewers to imagine themselves as the next host.
A real streaming setup provided by the Head of Twitch Programming served as inspiration for the overall mood and layout
Individual stock assets were composited into a single cohesive streaming environment.
THE SOLUTION
Photo compositing, dramatic lighting, and neon typography transformed unrelated stock assets into an immersive streaming environment.
A purple RGB-inspired treatment helped unify the photographic elements into a believable scene.
The artwork was adapted into multiple formats while maintaining a consistent visual identity across platforms
REFLECTION
The project strengthened my approach to photo compositing and creating believable environments from separate visual elements.
After the contest concluded, the campaign artwork was updated with the winning creators while preserving the original visual identity