Workers Rise Up!
A broadcast package inspired by the history of the labor movement
Final title slate used throughout the broadcast
OVERVIEW
Workers Rise Up! was a one-hour live special produced by The Young Turks to commemorate May Day and explore the history and future of the labor movement. I volunteered to design the project because of my interest in workers' rights and the opportunity to create a visual identity unlike the network's regular programming.
Working independently, I designed the complete broadcast graphics package, promotional campaign, and streaming assets used across the network.
Role: Conceptualization and execution of visual identity and full graphics package
Tools: Adobe Illustrator, Adobe Photoshop
Year: 2023
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THE CHALLENGE
The creative brief called for visuals that felt bold, revolutionary, and rooted in labor movement history while remaining clean and readable for a live broadcast.
THE SOLUTION
I researched historical May Day imagery, protest posters, and labor movement iconography before developing a visual system built around muted reds, vintage-inspired typography, raised fists, and roses. Once the title slate was approved, I expanded the design into a complete graphics package, including broadcast templates, promotional graphics, social media assets, and streaming platform artwork.
The project required balancing expressive visual storytelling with the technical requirements of live television, ensuring every template worked consistently across dozens of graphics produced for the special.
REFLECTION
This project reminded me that research can be an important part of the design process. Understanding the visual language of historical labor movements helped me create something that felt authentic while still functioning within a modern broadcast environment.
Although I'd refine some of the typography if I redesigned it today, I'm proud of creating an entire graphics package from concept through production and translating a broad creative brief into a cohesive visual identity.
THE CHALLENGE
Translate the visual language of the labor movement into a bold, functional broadcast identity.
Inspired by historical labor posters, the broadcast identity combines bold typography, muted reds, roses, and raised fists.
THE SOLUTION
Historical labor imagery became the foundation for a cohesive broadcast and promotional system.
After approval of the title slate, the design expanded into a complete set of broadcast templates used throughout the live special
The visual system expanded across social media, the TYT website, and streaming platforms including Roku, Samsung, and Xumo.
REFLECTION
Researching labor movement history reinforced how strongly context can shape an authentic visual identity.
Final broadcast demonstrating the completed graphics package in production.
“The worker must have bread, but she must have roses, too.”
-Rose Schneiderman