INDISPUTABLE
Building the visual identity for one of TYT's flagship news programs
OVERVIEW
Indisputable is one of TYT Network's flagship programs, hosted by Dr. Rashad Richey. As the designer for the show's launch, I created its complete visual identity and graphics package, building a long-term system that expanded from broadcast into social, podcasting, merchandise promotion, and streaming platforms.
Role: Conceptualization and execution of visual identity and full graphics package
Tools: Adobe Photoshop, Adobe Illustrator
Year: 2021
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THE CHALLENGE
Indisputable began as a Twitch-exclusive livestream before quickly growing into one of TYT's flagship news programs. The show's host, Dr. Rashad Richey, wanted a visual identity that projected confidence and authority while standing apart from traditional television news. Inspired by the intensity of modern fight sports, the graphics needed to feel bold and energetic without sacrificing professionalism or readability. At the same time, the package had to support the fast pace of a daily live news broadcast and remain adaptable as the show expanded.
THE SOLUTION
I developed a cohesive design system centered around bold typography, textured surfaces, and a custom logo incorporating the Atlanta skyline—a nod to Dr. Richey's hometown. Working closely with the host, the marketing team, and network leadership, I refined the visual direction through multiple rounds of feedback before expanding it into a complete graphics package.
The system included templates for lower thirds, fullscreens, mortises, over-the-shoulders, chyrons, transitions, thumbnails, promotional graphics, podcast artwork, and streaming platform assets. Rather than treating each piece as an individual design, I focused on creating a flexible visual language that could be applied consistently across every template.
REFLECTION
Indisputable was the first complete broadcast graphics package I designed from concept through launch, making it a defining milestone in my career.
Beyond creating an identity for a single program, the project taught me how to translate a creative vision into a scalable design system, incorporate feedback throughout the design process, and create work that could withstand the demands of live production day after day. Looking back, it remains one of the projects I'm most proud of—not only because millions of viewers have seen the work, but because the visual identity continues to serve the show years after it first aired.
THE CHALLENGE
Create a distinct visual identity for a new show that reflected Dr. Rashad Richey’s personality and Atlanta roots while working within TYT’s fast-paced live stream environment.
DESIGN EXPLORATION
Early concepts leaned heavily into vintage boxing posters before evolving into a cleaner, more modern visual identity that better reflected the tone of the show.
THE SOLUTION
A bold, fight-poster-inspired visual system combined red, concrete textures, and Atlanta imagery into a flexible identity that could scale across the entire show package.
DAILY PRODUCTION
The system was built for speed, supporting the production of roughly 60–80 graphics per show while maintaining consistency and accuracy under tight daily deadlines.
The graphics system in use during an episode of Indisputable.
BEYOND BROADCAST
The identity expanded beyond the live show into social media, podcast artwork, promotional graphics, merchandise, and streaming platform assets.
REFLECTION
As my first complete broadcast graphics package from concept through launch, Indisputable became a defining project in my career and shaped how I approach scalable design systems.