Family Fun Day
A playful identity built with custom illustration
The final poster combines custom animal illustrations with a colorful, family-focused event layout.
OVERVIEW
Family Fun Day is an annual community event hosted by Gloucester-Mathews Humane Society to encourage pet adoption and connect local families with the shelter. The event features food, games, music, vendors, face painting, and opportunities to meet adoptable animals.
Although design was not part of my official responsibilities as Development Associate, I volunteered to create a new promotional poster after seeing that previous advertising materials relied heavily on clip art. This became the first design project I completed for GMHS.
Role: Concept development, illustration, and campaign design
Tools: Adobe Illustrator
Year: 2018
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THE CHALLENGE
The organization needed a poster that would feel exciting and welcoming to families while clearly communicating the event details. Because the audience included both children and parents, the design had to balance playful visuals with readable, informative content.
Rather than using photography, I chose a bright vector illustration style that would stand out on community bulletin boards and social media. The goal was to create something children would immediately respond to while still looking polished enough to represent the organization professionally.
THE SOLUTION
I illustrated all of the animals in Adobe Illustrator, drawing inspiration from real shelter animals as well as my own pets. The final composition combined colorful custom illustrations with a clean event layout that highlighted the date, location, and activities.
The artwork was adapted for social media and the GMHS website in addition to the printed poster. The animal illustrations later became reusable assets and were incorporated into future organization materials, including the annual report infographic.
REFLECTION
This project marked the beginning of my design work at Gloucester-Mathews Humane Society and helped establish my role as the organization’s primary designer. I’m proud that the poster successfully appealed to families and that the artwork continues to be used for Family Fun Day each year.
Looking back, I would incorporate stronger GMHS branding and refine some of the typography, but the project remains one of my favorite examples of using illustration to create an engaging, community-focused event campaign.
THE CHALLENGE
Create a playful event poster that appealed to children while remaining clear and informative for parents.
Custom vector illustrations gave the event a playful visual language designed to appeal to children and families.
THE SOLUTION
Custom animal illustrations became the foundation for a colorful, flexible campaign across print and digital.
REFLECTION
What began as a volunteered poster redesign helped establish my role as GMHS's primary designer.
The animal illustrations were later reused in GMHS's annual report, extending the artwork beyond the original event.